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A Helpful Guide in Optimising Your Website for Mobile

According to a study made by Smart Insights, people in the United States spend 39 hours a month browsing on mobile. Additionally, they have also compared the increase in conversions on mobile devices in the last quarter of 2015 versus the whole year of 2016 and saw that smartphone conversion is increasing.

Even if we consider that the statistics put forward by Smart Insights are from users in the US and the UK, there is no doubt that mobile is revolutionising the way people use the Internet. As entrepreneurs, we must take advantage of this shift. We can do this by starting with our website and making sure that they are optimised for mobile. Luckily for us, there are design and SEO best practices that we can start with before making our own strategies.

Purchase an SSL Certificate

One of the things you should make sure you have is an SSL certificate from Crazy Domains AU or any other trusted platform. It is an encryption system that keeps sensitive information safe from hackers. It creates a safe connection between a user’s browser and the server of your website, so getting this certificate is a security measure you should have.

Avoid using Flash and pop-ups

Flash effects are so cool on desktop, not to mention, they can successfully catch people’s attention. However, it is not exactly viewable on mobile. Consider not using Flash, but instead, using HTML5. It still offers a way for you to create special graphics, and this time, your mobile users can see it. Additionally, try not to use pop-ups if you want to highlight promos or want people to sign-up. Pop-ups can increase bounce rates, which means it is not really helpful.

Subdomain required for mobile

Mobile websites require a separate URL for mobile. It is still basically the same URL, but this time, there is an “m” subdomain that precedes your original domain name. A user who will access your website on their phone, they will redirected to this subdomain.

Build your website mobile first

Your designers will have to create your website’s mobile version first before the desktop version. This will make the website cleaner, and you are sure that it will be mobile-friendly when it is launched. There are designers who are worried about this because it might look too simple, but mobile-first does not mean you cannot make it look modern.

Create a personalised mobile experience

Geo-targeting is the best way to push your promo efforts. To do this, you can ask users for permission to access their GPS so you can offer them discounts if they are local or coupons if they are international customers. In an article written by Neil Patel, he says that 75% of mobile shoppers have used mobile coupons in their purchases and 50% would be willing to download a shopping app for a discount. Those statistics are definitely something to think about and take advantage of.

Test touch screen navigation

Note that users have different size fingers. So before you finalise the design for your mobile, make sure that there will not be any accidental clicks for any finger size. Additionally, you should also text screens so that you would know the optimum text size that can allow people to read your content, whatever their eye grade is.

These are industry best practices designed solely for mobile website building. Make sure that you follow these before deviating to craft your own mobile strategies, and you will surely launch a mobile-friendly website without a hitch.

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