5 Most Helpful Social Media Platforms for Traffic Generation
Did you know that social media drives almost 31% of all referral traffic? Despite other avenues of marketing, social media continues to grow in popularity and expand the reach of businesses that would otherwise be unheard of. But, utilizing these social platforms is a complex process, requiring hours of dedication and a significant investment of your time and money, which is why it pays to only use those social platforms that help you get the most out of your marketing campaign.
With over 1.79 billion users, Facebook is a no-brainer when it comes to marketing. Facebook is accessed by more than a billion users on a daily basis. More than 82% of adults between the ages 18 and 30 use Facebook in the US with females making up for 76% of Facebook users. Since its inception in 2004, Facebook has been pushing its products and the boundaries of social networking. Facebook is also probably one of the more effective tools used for marketing since the social media platform features e-commerce tools such as a ‘buy’ button and a great video strategy as well.
Twitter is perfect for marketing since the tweets are short and sweet. Whether they are images or videos, links and so on, posts on Twitter have a better chance of going viral with its 320 million active user base worldwide, which also gives it an incredible reach. 37% of its users are between the ages 18 to 29, while 25% are between the 30 to 49 age bracket. Females and males make up for 15% and 22% of Twitter users respectively.
Pinterest provides a digital bulletin board where businesses are able to “pin” their latest products or services. The platform has dedicated categories where businesses can market their brand according to their niche. The primary users of this social platform are women, making up 34% of the total users. The platform is visually oriented, using photographs, infographs and other creative visual mediums to get the message across. You can use this powerful infographic creation guide to get the best ROI while using infographs.
It’s no secret that visuals make up for a large portion of a social media marketing strategy. That’s because visuals add a certain dimension to the content which cannot be expressed through words alone, one of the reasons why the popularity of Instagram amongst marketers has skyrocketed. Unlike Pinterest, another heavily visual platform, the gender demographic on Instagram is distributed equally, with males making 51% and females making up for 49% of its daily users, with 53% of Instagram users being between the ages 18 to 28.
Video is the key to gaining the attention of any audience. So, it’s no wonder brands are using YouTube to convey their message in a more powerful way. The platform (and second largest search engine) is mostly used for how-to videos or product descriptions. The key to creating powerful YouTube videos is to think about the type of questions your customers would want the answers to. Another reason to use YouTube is because this platform has the highest user demographic between the ages 25 to 34.